you’ve been thinking about selling stuff on your website but
not quite ready for a complete e-commerce shopping cart system,
take advantage of PayPal’s “Buy Now” buttons.
These buttons offer the ability to sell merchandise on your website,
blog, or even emails with little effort. Once set up, all the buyer
needs to do is click the button and pay you!
The PayPal Buy Now
button automatically brings the buyer to PayPal with all of the information
pre-filled out. Even if the buyer isn’t a PayPal member, they
can pay you securely with any major credit (or debit) card such as
Mastercard or Visa. Once a transaction is completed, you’ll
get instant notification of the sale so that you can ship the item.
The funds are instantly added to your
account, but take note if they pay with an eCheck, it usually
takes a couple days to clear.
Unlike various shopping
cart software, these buttons don’t cost you anything other than
the regular PayPal transaction fees. Making Buy Now buttons isn’t
difficult if you only have a few items to sell, however, if you have
bundles of items, it becomes wearisome. If this is the case, you might
be better off using a more comprehensive shopping cart system.
Here are the
steps to follow:
1. You must have a
Business account. Once you’re signed into PayPal, go to
the Merchant Services tab where you’ll see a row of tools including
the Buy Now button, Add to Cart button, Send Invoice option, and Virtual
Terminal option. Click on the link for the Buy Now button.
2. A simple form appears.
Fill in the following fields: Item name or service, optional ID number,
price, currency, buyer’s default country, and item’s weight
3. Choose the type
of button encryption you need. If you need to add links, such as email
links or links for downloads, you’ll need to choose the non-encrypted
button. Otherwise, choose encrypted.
4. Enter shipping
method options and sales tax options. Either of these can be based
on the information that’s stored in your profile or a flat rate.
Once you’ve filled in all of the fields, you can either create
the button right now or add more options by clicking the Add More
5. OPTIONAL: The additional
options include generic text boxes where you can describe the item,
customize the look of the Payment page, specify a URL for successful
payment, specify a cancellation URL, quantity and shipping preferences,
an option to allow customers to enter a note to you during the transactions,
and an optional email address for receiving payments.
6. Once all of the
details are filled in, click Create Button Now. Next, you’ll
see a screen with HTML code. Hit the Select All button to select all
of the code. Now, use your “control” and “c”
keys on your keyboard to copy the selected text. Go into the HTML
portion of your website and paste the code in by hitting “control”
and “v” simultaneously. Many WYSIWYG editors have HTML
modules that you must first access before copying the code. Click
the appropriate HTML module button for your website editor and then
copy the code into it. Enter descriptive text above the button letting
buyers know what’s for sale and a picture if available. Save
the webpage and publish.